In a connected world, where competitive advantage hangs on the end-user experience rather than solely on individual applications, traditional testing models lack relevance. Today’s testing environments need to ensure a seamless end-user experience and business process continuity across an expanded network of business applications, mobile devices, smart devices, media channels and development environments.
A focus on the customer’s experience requires a re-evaluation of the entire testing approach and a change from an inside-out perspective to an outside-in one. To meet the demand for application agility, quality assurance (QA) testing organizations need increased test automation and continuous testing. They also need to reposition QA testing from a quality gateway to ensuring a better user experience!